Record Month for SOAPnet

SOAPnet (October 2008)

Prime (M-Su, 8:00 p.m.-11:00 p.m.)

In Total Viewers (364,000), driven by all-time highs for ALL MY CHILDREN and ONE LIFE TO LIVE, October 08 qualified as SOAPnet's most-watched month in almost two years, or 20 months (since February 07), and third-most-watched in the net's history. Additionally, SOAPnet recorded its largest October audience ever.

In Women 18-49 (120,000), October 08 wrapped as SOAPnet's most-watched month in Prime in more than a year (since September 07), ranking as the net's top rated October on record in the target demo.

Year to year, SOAPnet improved by 27% in Total Viewers (364,000 vs. 286,000) and by 4% in Women 18-49 (120,000 vs. 115,000).

Sales Prime (M-Su, 7:00 p.m.-12:00 a.m.)

In October 08, SOAPnet delivered its largest audience in the net's history in Total Viewers (375,000 tied September 06), and qualified as the net's top rated month in a year in Women 18-49 (122,000 since October 07).

Universe Estimates (# of U.S. homes)

Available in 71.0 million U.S. homes as of November 08, SOAPnet increased its household presence by 3.9 million homes in a year's span (67.1 million)

THE YOUNG AND THE RESTLESS (M-F, 7:00-8:00 p.m.)

Growing its audience for the fifth straight month, "The Young and the Restless" recorded its largest monthly audience ever on SOAPnet in Women 18-49 (204,000), and third-largest yet in Total Viewers (642,000).

Versus year-ago levels, "The Young and the Restless" climbed by an impressive 50% in Total Viewers (642,000 vs. 428,000) and by 27% in Women 18-49 (204,000 vs. 161,000).

ALL MY CHILDREN (M-F, 8:00-9:00 p.m.)

Delivering its second straight month of growth, October 08 stood as "All My Children's" most-watched month on record on SOAPnet in Total Viewers (461,000), and hit October-best levels in Women 18-49 (150,000).

Versus year-ago levels, ALL MY CHILDREN improved by 44% in Total Viewers (461,000 vs. 320,000) and by 11% in Women 18-49 (150,000 vs. 135,000).

ONE LIFE TO LIVE (M-F, 9:00-10:00 p.m.)

Recording its second consecutive month of gains, ONE LIFE TO LIVE delivered its largest audience ever on SOAPnet in Total Viewers (417,000 tied June 06), increasing over year-ago levels by a substantial 38% (303,000 October 07).

Enjoying its most-watched month in over one year in Women 18-49 (150,000 - since September 07), ONE LIFE TO LIVE hit October highs in the core demo, up by a solid 34% year to year (112,000 October 07).

GENERAL HOSPITAL (M-F, 10:00-11:00 p.m.)

In October 08, GENERAL HOSPITAL generated its largest October audience of all time in Total Viewers (442,000), garnering the show's largest audience in seven months (since March 08).

Source: Nielsen Media Research (National Ratings, October 08: 9/29/08-10/26/08, Most Current).